Pride & Joy is a gay-owned retail shop that sells books, DVDs, CDs, jewelry, T Shirts, gifts, cards, buttons, stickers, and adult toys for the gay, lesbian, bisexual, and transgender community.
We have a shop in downtown Northampton, Massachusetts, at 20 Crafts Avenue and we have been in business since 1992! Stop in and see our full selection!
We believe is it important for our community to express our identity as GLBT people in order to increase our visibility for each other, and the larger “straight” world, so that we are no longer a hidden minority.
We believe that as our visibility grows, so will our basic civil rights and the general acceptance of our lives by the heterosexual majority.
To that end, we sell products that educate, entertain, and express ourselves.